ConvertKit comes with a handy templating language called Liquid. Liquid allows you to add just enough logic to your emails (broadcast or sequence emails) to be really potent. But it isn’t always easy to understand, especially if you are not technical.
Most email newsletters that you’ll receive have the same call to action for all subscribers (or even no call to action at all), regardless of their status and position in the funnel. But that will result in sub-optimal results.
This is the question a lot of creative entrepreneurs have. Everyone seems to be doing it but you’ve got a business to run. Do you have enough time to add another recurring task to your todo list? And what will a blog do for your business anyway?