Happier website visitors & more customers for your business

Hi, I'm Blair - an educator and website consultant who combines technical and marketing expertise to help education based businesses create happier website visitors and more customers.

If you're looking to learn how to increase user happiness, get more customers, automate email processes and integrate marketing systems - have a look around this site. If you are looking for help strategising and implementing this for your business - get in touch

If you are in the Drupal space, I also run a Drupal education business - BeFused.com

Blair Wadman

Latest articles

Sending sequences emails immediately in ConvertKit

Have you ever needed to send an email to a new subscriber as soon as they sign up and add them to a sequence?

My favourite ConvertKit feature

One of the things that attracted me to ConvertKit is that it's built for professional bloggers and creators, and as such it has built-in features that I knew would make my life easier. And I'm all for making my life easier!

First look at RightCTA

Shai and Brennan over at RightMessage have just released a new tool called RightCTA, of which I’m fortunate enough to be one of the beta testers.

Introduction to ConvertKit liquid conditions

ConvertKit comes with a handy templating language called Liquid. Liquid allows you to add just enough logic to your emails (broadcast or sequence emails) to be really potent. But it isn’t always easy to understand, especially if you are not technical.

How I migrated from Drip to ConvertKit

There are affiliate links in this article. This means that if you click on the ConvertKit trial link and become a customer, I'll get a small commission to help keep the lights on around here.

How to write in markdown and publish in Drip

If you are like me and write in markdown, you probably have a hard time going back to a rich text editor. All those buttons, all that time wasted! But unfortunately Drip doesn’t support markdown and has a rich text editor.

Need to send subscribers back to a Drip Workflow repeatedly? Use this simple Rule

Have you ever needed to send subscribers back to a Workflow after they exit it? This is a common requirement when you use a Drip workflow to send emails rather than campaigns.

Not enough people clicking on your confirmation link? Try these four strategies

When you send a confirmation email to people before they join your email list, not everyone is going to click on the link. But if the proportion of people who don’t confirm (don’t click on the confirmation link) is too high, you are missing out on potential subscribers.

Sending transactional emails in Drip

There are two main types of email, commercial and transactional. Commercial email is marketing and promotional email, and that includes sharing content from your website (e.g in a newsletter).

LTVConf 2017

Two weeks ago I had the absolute pleasure of attending the Life Time Value Conference (LTVConf) in Brighton, UK.