Your automated systems partner

Automated systems
for modern marketing.

I connect the tools you already use into one system that runs itself — saving founders and small marketing teams hours, and headaches, every week.

How I can help

There's a service for you.

Whether you need one thing fixed this week, a whole system built from scratch, or a thinking partner for your next move.

Build from scratch

For founders & lean teams

Your data is in spreadsheets, siloed systems and lost in back-and-forth emails. I'll build a centralised system in Airtable for your operations — properly built, not cobbled together.

  • Industry-leading Airtable solution
  • CRM and lead-capture automation
  • Client onboarding workflows
  • Quick wins and targeted fixes
See how we'd work together →
Connect & strengthen

For established marketing teams

You've got the tools — they just don't talk to each other. I'll connect your marketing stack, clean up the fragile parts, and build systems that hold up as you grow.

  • Multi-tool integrations (ActiveCampaign, HubSpot, Kit)
  • Automated email journeys
  • Reporting and analytics
  • Systems advisory and strategy
See how we'd work together →
The methodology

How we work together.

Marketing meets technical know-how. Every custom project follows a deliberate arc from discovery to optimisation.

01

Map

We audit your current workflows and identify exactly where the friction lives, before anything gets built.

02

Architect

We design a system that's clean, maintainable, and built for your team — not just technically clever.

03

Build

We implement, test, and document your system and automations — so they work reliably, not just on the first run.

04

Refine

We monitor data flow, iron out edge cases, and make sure everything holds up when it matters most.

Blair Wadman
Blair Wadman · online
The person behind the process

Hi, I'm Blair.

Most teams don't have a tool problem. They have a system problem.

I'm a systems and automation consultant who believes technology should work quietly in the background — freeing you to focus on the work that actually matters. I've spent the last two decades helping founders and small marketing teams build systems that are smart, reliable, and genuinely useful.

I work with a small number of clients at a time, which means you get my full attention — not a junior account manager and a project-management tool you didn't ask for.

More about me →
Real impact

Featured case studies.

Event integration

Connecting Bizzabo & Acoustic for better event emails

A client moving from Mailchimp to Acoustic needed event registrations and check-ins synced automatically. We built the integration via the Acoustic API.

Real-timeregistration & check-in sync
Read case study →
Community integration

Circle & ConvertKit: automating membership onboarding

A membership site used Circle for community and ConvertKit for email. We connected them so new members are welcomed, onboarded and nudged toward a paid upgrade.

100%free-to-paid upsell automated
Read case study →
Event integration

Tracking Zoom Webinar registrations with Make.com

A client needed Zoom registration and attendance data feeding their email platform for segmented follow-up. We built the full pipeline in Make.com.

0manual effort, fully accurate
Read case study →

Let's fix your systems.

Let's start with a conversation about where you're losing time — and what's possible when you get it back.

Client signal

What clients say.

"

Working with Blair was our favorite part of the service, because Blair is very knowledgeable, professional, organized, and is able to clearly explain the process of how to meet your goals to beginners and to those with advanced knowledge

Robin Brinson — Founder, LoveVue
"

Blair is a highly experienced developer who really understands how to apply technical skills to commercial advantage. He’s also a great guy and is able to communicate complex solutions in simple language.

Julie Toni — Marketing Director, Bauer Publishing
"

As soon as I think of automation, I think of Blair. He’s my go to automation guy.

Marc Jenkins — Founder, 16by9

Make your email marketing stack work as one.

A weekly newsletter (The Stack) for founders and marketing teams on email marketing, CRM, and the integrations that connect them. Written from real project work.