Systems & Automation Consultant

I build smarter workflows that keep your business systems working together

Most teams don't have a tool problem. They have a system problem.

I help founders and small teams get their operations under control and save valuable time, by integrating systems, automating workflows and using AI where it genuinely helps.

I work in short, low-risk sprints that focus on the most impactful changes.

Browse workflows Book an intro call

Blair Wadman

Is this you?

Your tools mostly work. It’s what happens between them that’s causing problems.

Someone copying data from one tool into another, every week, by hand

Typing the same information in twice, in two different places

Rebuilding a report or list by hand every month

Chasing an approval or a handoff through email

Stuck with an automation that has stopped working, and whoever built it has gone

Customer, event or member data doesn’t reliably stay in sync.

You know AI could help somewhere in the process — but aren’t sure where it would actually be useful.

Proven workflows

Proven workflow patterns I’ve built for clients before, customised around your systems and the way your business works. Each one is built in a one week sprint.

Events

Event registration → CRM

Keep registrations, attendee changes and cancellations synchronised with your CRM and marketing systems.

Integration
Automation
Business rules

Often built with Bizzabo · Eventbrite · HubSpot · Salesforce · Make

See the workflow → Sales

Lead capture & routing

Capture enquiries, enrich and qualify them, update your CRM and get each lead to the right person or journey.

Integration
AI
Business rules

Often built with HubSpot · Salesforce · Slack · Make · Zapier

See the workflow → Marketing

Email marketing journeys

Move people into the right lists, segments and journeys based on what they do across your other systems.

Integration
Automation
Business rules

Often built with ActiveCampaign · Kit · Circle · Make · Zapier

See the workflow → Finance

Invoice generation

Turn approved data from your CRM, Airtable or project system into correctly generated invoices automatically.

Data transformation
Automation
Approval

Often built with Airtable · FreeAgent · Xero · Make

See the workflow → Membership

Membership onboarding & renewals

Keep member data, onboarding, renewals, communications and internal systems working together.

Integration
Automation
Business rules

Often built with Circle · Kit · Stripe · Make · Zapier

See the workflow → Reporting

Cross-system reporting

Bring information from multiple systems together so teams can see what is happening without manually rebuilding reports.

Integration
Data transformation

Often built with Airtable · Google Sheets · HubSpot · Stripe · Make

See the workflow →

Not sure which one fits, or doing something these don’t cover? Talk to me →

What goes into a workflow

A workflow is rarely one technology. Most of the work is deciding which part does what.

Deterministic automation

Use deterministic automation for predictable tasks.

Use AI where interpretation, classification, generation or reasoning is genuinely useful.

People

Use humans where judgement or approval is still appropriate.

Platforms I build with

I work across Make, Zapier, APIs and the systems they connect. I’m not tied to one platform — the workflow determines the right tool.

Make

Complex workflows, data transformation, API integrations and advanced Make scenarios

Certified Make Solution Partner

Make consultant →

Zapier

Business workflows, app integrations, custom logic and fixes for existing Zapier setups.

Zapier consultant →

And the systems they connect

Airtable
HubSpot
Salesforce
ActiveCampaign
Kit
Circle
Bizzabo
Stripe
FreeAgent
REST APIs & webhooks

Already using Make or Zapier? I also fix broken automations, extend existing scenarios and Zaps, and help with builds you’ve got stuck on. Make help →Zapier help →

How we can work together

Two formats, depending on the size of the problem. Both are fixed price, agreed before anything gets built.

Automation Sprint · Most popular

Systemise one area of your business

A focused week long engagement to map, design and build the automations for one part of your business — start to finish, properly built. This is how the workflows above get built.

£3,000per sprint

Learn more →

The week

D1Map — process mapping & roadmap

D2Build — system build starts

D3Build — implementation continues

D4Refine — test, document & deliver

Pick a workflow from the list above, or bring your own. See all workflows →

Quick Start

Fast fixes & small builds

For when you have a broken automation, a small build, or an enhancement that needs doing — focused, hands-on, often done the same day.

from £450

Learn more →

Hi, I'm Blair

Most teams don't have a tool problem. They have a system problem.

I'm a systems and automation consultant. I design and build the workflows that run between your systems, so the data moves on its own and the process holds together end to end.

I've spent the last two decades building this kind of thing. I work with a small number of clients at a time, so you get my full attention. Not a junior account manager and a project management tool you didn't ask for.

More about me →

Real workflow examples

The same patterns, running for real clients.

Event registration → CRM

Connecting Bizzabo and Acoustic for better event emails

Two systems that had no way of talking to each other. Registrations and check ins now move between them through the Acoustic API, on their own.

Real-timeregistration & check-in sync

Read case study →

Membership onboarding & renewals

Circle and ConvertKit: automating membership onboarding

The community platform and the email platform each held half the picture. Now they hand off to each other, right through to the paid upgrade.

100%free-to-paid upsell automated

Read case study →

Email marketing journeys

Tracking Zoom Webinar registrations with Make.com

Registration and attendance data was being exported and re-uploaded before every follow up. Now it flows into the email platform and drives the segmentation.

0manual effort, fully accurate

Read case study →

View all case studies →

What clients say.

Working with Blair was our favorite part of the service, because Blair is very knowledgeable, professional, organized, and is able to clearly explain the process of how to meet your goals to beginners and to those with advanced knowledge

Robin Brinson — Founder, LoveVue

Blair is a highly experienced developer who really understands how to apply technical skills to commercial advantage. He’s also a great guy and is able to communicate complex solutions in simple language.

Julie Toni — Marketing Director, Bauer Publishing

As soon as I think of automation, I think of Blair. He’s my go to automation guy.

Marc Jenkins — Founder, 16by9

Make your systems work together

Start with a conversation about what your systems are doing now, and what should happen instead.

Browse workflows Talk to me