I’m a web developer who combines technical and marketing skills to help you propel your business. I’ve spent the last 7 years building and honing a robust email automation system for my training business, BeFused.

I have over 17 years commercial experience in the web industry. I’ve worked in a wide variety of capacities, from designing websites, programming, managing web products, leading teams of developers and analysts, customer research, email marketing, and SEO.

Now I am helping businesses understand how to use email marketing automation and personsalisation to be more relevant to your audience, increase leads, streamline processes and become more profitable.


  • Media spokesperson for leading comparison site, uSwitch. Helped uSwitch increase awareness and sales by acting as an industry expert and working with journalists.
  • Operations Manager for leading telecommunications provider, Onetel (now part of Carphone Warehouse). Setup operational processes for new 3rd party channels to deliver new sales.
  • Led the frontend development of a new debates platform for The Economist
  • Led development team in development large scale magazine websites for Haymarket Media
  • Created a solid platform for development and maintaining magazine sites for H Bauer Publishing
  • Author of three books teaching developers how to create custom functionality for the Drupal platform
  • Creator of BeFused.com, a popular educational website for web designers and developers
  • Architecting a new membership website solution for The Marketing Society
  • Delivered marketing campaigns for creative entrepreneurs to increase quality leads
  • Led the development team in building and launching the Times Higher Education Student website and funnel