About

Hi, I'm Blair. I help education and membership focused companies save time and scale by integrating systems, automating processes and optimising email marketing.


's Picture

With a long history of web development and technical leadership, I combine automation and growth strategies with the technical know-how.

I have 20 years commercial experience in the web industry, working with a range of national and global companies, such as Times Higher Education, The Economist, Haymarket and NBC. I’ve also worked with many small and medium size companies.

This wide breadth of experience gives me a lot of draw on while creating solutions to my clients problems. Here’s a summary of my experience:

  • Led development teams to the successful launch of new high profile websites for Times Higher Education, Haymarket Media, The Careers and Enterprise Company, H Bauer Publishing
  • Architected solutions for leading membership organisations such as The Marketing Society
  • Built integrations between applications such as ConvertKit, Memberstack, Circle, Squarespace, Pardot, Salesforce and Drupal
  • Funnel & automation strategy to help companies leverage ConvertKit & Pardot to build their audience, and nurture and convert leads
  • Training of developers and editors in leveraging Drupal
  • Author of two books teaching developers

See here for a full breakdown of my experience.

Values

I strongly believe in the following values, and they are the heart of who I am and how I work with clients.

Honesty and transparency

In order to deliver the best for my clients, we all need to be as open, honest and transparent as possible

Best interests of the client

Always putting what's at the best interests of my clients at the heart of what I do

Long term relationships

Working with good people for the long term, continuously improving both the working relationship and solutions we create together

Collaboration

By working together and collaborating on ideas with our combined pool of experience, we are able to find the best solutions

Teaching what I know

My mission is to enable my clients to be more efficient and deepen their own knowledge. I don’t hold back in teaching what I know

Flexibility

There are many ways to solve a business problem. I'll always endeavour to be flexible and work with my clients to find the best solutions for their unique needs