The Systems Atelier

Latest Insights &
Automation Guides

Exploring the intersection of systems thinking, marketing tech and automated efficiency. Stories from real projects & behind the scenes.

Automate what you don't want to do
17 April 2026

Automate what you don't want to do

Automation sounds like replacement. It isn't. It's about reclaiming time for the work you were actually hired to do.

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Building a virtual assistant AI Agent
2 January 2026

Building a virtual assistant AI Agent

I’m using the time between Christmas and New Year to do some experimental work that I don’t normally get time to do. And that includes building AI Age

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Map out your processes before you automate them
18 December 2025

Map out your processes before you automate them

Why mapping out your processes before automating them leads to better results, fewer mistakes, and a cleaner build.

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Keeping track of enquiries with Fillout and ActiveCampaign
25 November 2025

Keeping track of enquiries with Fillout and ActiveCampaign

How to connect Fillout forms to ActiveCampaign so that every new enquiry is automatically tagged and tracked in your CRM.

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Log your writing sessions with Airtable
1 November 2024

Log your writing sessions with Airtable

How to build a simple writing session log in Airtable to track your output and build a consistent writing habit.

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ConvertKit v ActiveCampaign: giving subscribers control when they get the next email
27 August 2024

ConvertKit v ActiveCampaign: giving subscribers control when they get the next email

A comparison of how ConvertKit and ActiveCampaign let subscribers control the timing of automated email sequences.

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