Where systems thinking meets marketing and automation tech. Stories from real projects, walkthroughs, and the occasional behind-the-scenes.
I believe content should be written by humans for humans. All posts written by me, without AI.
Automation sounds like replacement. It isn't. It's about reclaiming time for the work you were actually hired to do.
Automation sounds like replacement. It isn't. It's about reclaiming time for the work you were actually hired to do.
Read the story →I’m using the time between Christmas and New Year to do some experimental work that I don’t normally get time to do. And that includes building AI Age
View article →How to connect Fillout forms to ActiveCampaign so that every new enquiry is automatically tagged and tracked in your CRM.
View article →How to build a simple writing session log in Airtable to track your output and build a consistent writing habit.
View article →ActiveCampaign’s default confirmation emails may confuse new subscribers and reduce your conversion rate. Here is how to edit the email or turn it off.
View article →Selling days instead of hours hides whether the work was actually profitable. Here is the Airtable setup I use to find out, and what I change when the number drops.
View article →Building the follow-up emails for my marketing assessment, I had to choose between one big automation with branches or a separate automation per segment. Here's why I went modular.
View article →I've been running a company brand for years. Here's why I'm folding it into a personal brand, and what the trade-offs actually look like.
View article →A content workflow built around daily notes and voice memos — from working memory to finished draft, in my own words.
View article →Many people reject content generated by AI, believing it should be created and read by humans. I agree with this perspective 100%. Content read by hum
View article →One of the challenges of running a service business is that you can end up doing custom work for every client. Every project is new, with fresh challe
View article →Reflection on life, fitness and business in 2025. And what I'm focused on in 2026.
View article →Why mapping out your processes before automating them leads to better results, fewer mistakes, and a cleaner build.
View article →I build automations for a living. Once a week I break down one workflow I've built. For founders, marketers and small teams.
Let's talk about where you're losing time — and how we'd get your systems working together.
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