Articles

How do I style the Drip confirmation link?

I recently received the following question from a reader:

How do I style the confirmation link in the confirmation email? I’d like to style it as a CTA button.

Personalised call to actions in Drip emails

Most email newsletters that you’ll receive have the same call to action for all subscribers (or even no call to action at all), regardless of their status and position in the funnel. But that will result in sub-optimal results.

Drip content snippets

Using a marketing automation tool like Drip means you are sending a lot of automated emails. These emails are in campaigns and workflows and will drip out over weeks and months.

To blog or not to blog

This is the question a lot of creative entrepreneurs have. Everyone seems to be doing it but you’ve got a business to run. Do you have enough time to add another recurring task to your todo list? And what will a blog do for your business anyway?

DYFConf

Last week I jumped on a short flight to Stockholm in Sweden, to attend Double Your Freelancing Conference EU (DYFConf).

Write more consistently. Use Trello to manage your editorial calendar

Building an audience through content marketing and email marketing is a great way to generate more leads and new customers online.

Who are you blogging for?

Blogging is an incredibly powerful business tool that can really help you grow your business over the long term. But often, when preparing to write for our blog, we can get caught up with who we should write for.

Why you need a strategy before buying a new website

Have you ever gone to a web designer and told them you want a new website?

And has the web designer obliged and started asking questions about the features you want included on the website?  

Focus on content over SEO or advertising

A lot of people focus on SEO (including keyword research, link building, competitor research), Adwords, Facebook advertising and a social media strategy to drive traffic to their website.

Saving time with social media

Leveraging social media is one of the key methods to drive traffic and awareness of your website and business. And there are plenty of social networks to choose from - Facebook, Twitter, LinkedIn, Google+, Pinterest to name a few.

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