Why you need a strategy before buying a new website

Have you ever gone to a web designer and told them you want a new website?

And has the web designer obliged and started asking questions about the features you want included on the website?  

Focus on content over SEO or advertising

A lot of people focus on SEO (including keyword research, link building, competitor research), Adwords, Facebook advertising and a social media strategy to drive traffic to their website.

Saving time with social media

Leveraging social media is one of the key methods to drive traffic and awareness of your website and business. And there are plenty of social networks to choose from - Facebook, Twitter, LinkedIn, Google+, Pinterest to name a few.

Which email provider should you use?

A friend emailed me recently and asked:

If you could recommend any email marketing software that I could use to capture email addresses from a web form and then run email campaigns?

Letting your connections know about your website

There are a lot of methods to build traffic to your business website, such as SEO, content marketing and advertising. All of these take time and money before you will start to see real results.

The best conference I’ve been to - Microconf

Last week, I attended Microconf in Barcelona - the best conference I have ever been to. Microconf bills itself as “the conference for self-funded startups”.

Multiple niche offerings - Do I create a second brand for a new offering?

If you have one niche offering for a defined market then you are likely to only need one website. But what happens if you have a second niche offering that is for a different market?

Blog for your potential clients, not your peers

Some business owners and entrepreneurs get into blogging because they think blogging in itself will make them a lot of money. The business is all about the blog. So you set out to create the most popular blog possible. You blog about what you know. You teach people. You share your knowledge.

Creating content that people like, trust and share

Writing content consistently is one of the best ways that you can increase your online profile and grow your business. Creating content that really helps your audience, will naturally be shared and bring in more people. Over time, it will also attract people from search engines like Google.

Educate, don't sell: An introduction to education based marketing

People don't like being sold to. Good advertisers know this and create adverts that blend into the environment. Subtle enough to appear as if they are not trying to sell to you.