Articles

Which email provider should you use?

A friend emailed me recently and asked:

If you could recommend any email marketing software that I could use to capture email addresses from a web form and then run email campaigns?

Letting your connections know about your website

There are a lot of methods to build traffic to your business website, such as SEO, content marketing and advertising. All of these take time and money before you will start to see real results.

The best conference I’ve been to - Microconf

Last week, I attended Microconf in Barcelona - the best conference I have ever been to. Microconf bills itself as “the conference for self-funded startups”.

Multiple niche offerings - Do I create a second brand for a new offering?

If you have one niche offering for a defined market then you are likely to only need one website. But what happens if you have a second niche offering that is for a different market?

Blog for your potential clients, not your peers

Some business owners and entrepreneurs get into blogging because they think blogging in itself will make them a lot of money. The business is all about the blog. So you set out to create the most popular blog possible. You blog about what you know. You teach people. You share your knowledge.

Creating content that people like, trust and share

Writing content consistently is one of the best ways that you can increase your online profile and grow your business. Creating content that really helps your audience, will naturally be shared and bring in more people. Over time, it will also attract people from search engines like Google.

Educate, don't sell: An introduction to education based marketing

People don't like being sold to. Good advertisers know this and create adverts that blend into the environment. Subtle enough to appear as if they are not trying to sell to you.

What is an online sales funnel?

You may be under the illusion that all you need is a website and it will magically start to get you more customers/clients for your business. An effective website is a good start, but it in itself is not enough.

Are you spending too much time scheduling calls with potential clients? Why not automate it?

Do you ever feel like you spend half of your life organising calls with clients and potential clients? You send a simple email letting them know when you are available.

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