Educate, don’t sell: An introduction to education based marketing
People don’t like being sold to. Good advertisers know this and create adverts that blend into…
Focus on content over SEO or advertising
A lot of people focus on SEO (including keyword research, link building, competitor research), Adwords, Facebook…
Saving time with social media
Leveraging social media is one of the key methods to drive traffic and awareness of your…
Multiple niche offerings – Do I create a second brand for a new offering?
If you have one niche offering for a defined market then you are likely to only…
Creating content that people like, trust and share
Writing content consistently is one of the best ways that you can increase your online profile…
Letting your connections know about your website
There are a lot of methods to build traffic to your business website, such as SEO,…
The best conference I’ve been to – Microconf
Last week, I attended Microconf in Barcelona – the best conference I have ever been to….
Blog for your potential clients, not your peers
Some business owners and entrepreneurs get into blogging because they think blogging in itself will make…
What is an online sales funnel?
You may be under the illusion that all you need is a website and it will…