The Website Blueprint
I’m in the process of redesigning my consulting website. It is easy to fall into the…
Growth experiments
There are a lot of smaller things that we can try in our business, yet we…
What is the bounce rate?”
The bounce rate is the percentage of people who visit only one page on your website…
Why you need a strategy before buying a new website
Have you ever gone to a web designer and told them you want a new website?…
Educate, don’t sell: An introduction to education based marketing
People don’t like being sold to. Good advertisers know this and create adverts that blend into…
Focus on content over SEO or advertising
A lot of people focus on SEO (including keyword research, link building, competitor research), Adwords, Facebook…
Multiple niche offerings – Do I create a second brand for a new offering?
If you have one niche offering for a defined market then you are likely to only…
Letting your connections know about your website
There are a lot of methods to build traffic to your business website, such as SEO,…
Leverage other websites to grow your own audience
A common misconception about websites is that if you have one, people will automatically find it….