Email Marketing 101

Do you need help getting started with email marketing, marketing automation and building relationships with your audience? I can fast track your learning so you can focus on growing your business.


Book a chat below to learn more and see if we're a good fit

Book an intro call


How does Email Marketing 101 help you?

Most business owners know that email marketing is a must have channel for their business. But many don’t know how to get the best out of email marketing, or even where to start. If that sounds like you, Email Marketing 101 is for you.

Email Marketing 101 is a focused training workshop. Here is what you’ll learn:

  • Fundamentals of email marketing
  • How to build an automated email funnel that works for you and your audience, including what to automate and what not to automate
  • How to create call to actions and landing pages that actually convert
  • What to send to your audience and when
  • How to apply this to YOUR business. We’ll dive into your business and audience and you’ll walk away with an action plan that you can implement right away

Book a chat below to learn more and see if we're a good fit

Book an intro call


Consulting options

Focused workshop

Book a one-time focused email marketing 60-90 minute workshop. We'll cover the topics that you are most interested in and have time to answer your questions. Great for solo entrepreneurs or small teams who are looking for targeted help. You'll also get 15 days of email support where I'll answer any follow up questions you have.

Special introductory price: £250 (+VAT if applicable)

Full workshop

The full 3-4 hour workshop experience. We'll cover the full programme and work together to strategise an email automation funnel for specifically for your business. You'll also get a 1 hour follow up session and 30 days of email support where I'll answer any follow up questions you have.

Special introductory price: £600 (+VAT if applicable)

Custom consulting

Great if you do not have time to implement an email marketing and automation solution for your business and are looking for a strategic rollout. This can be combined with the focused workshop, full workshop or stand alone.

Pricing: we'll discuss options after an introductory call

Why work with me?

NEXT LEVEL. I’m both a developer and an email marketing consultant. Most consultants are one or the other. Being both means that I can work with you collaboratively to define an email marketing strategy for your business, and I have the technical skills to implement it and take it to the next level.

SAVE TIME & AVOID MISTAKES. It is not uncommon to try and learn and setup email marketing your on your own. But often you’ll get stuck and waste a lot of precious time figuring things out. And even when you do figure it, you don’t know what you don’t know, so still might be making costly mistakes. I’ll help you save time and fast track your setup and learning, giving you back time to focus on your business.

INDEPENDENT SOLO CONSULTANT. I’m not part of an agency and work with all of my clients one on one. I love my clients and genuinely want the best for them. You won’t need to speak to project managers, account managers or customer service reps.

EXPERIENCED CONSULTANT. I’ve been an independent consultant for 10 years and worked with a large variety of clients, across many sectors and from tiny to big companies.

I LOVE TO TEACH. My mission is to enable you to be more efficient and deepen your own knowledge of email marketing, tools and strategies. I’ll don’t hold back in teaching what I know.

Who am I?

My name is Blair Wadman and I’m a Web Development and Email Marketing Consultant. I’ve been leveraging email marketing and automation for my education business, BeFused, for over 8 years. I’m also a highly experienced web developer and technical lead who has worked with some world leading brands, such as NBC Universal, Bauer Publishing, Haymarket Media Group, Gravity Global and Marketing Society. I’m a developer understands the email marketing strategies you need to save time and grow your business and have the technical skills to implement them for you.

Getting started

Book a quick 15 to 30 minute introductory call and we'll see if we are a good fit and which option will be best for your situation.

Book a call