Email Marketing

  • Growth experimentsGrowth experiments
    There are a lot of smaller things that we can try in our business, yet we often find it completely overwhelming to get moving with them. We plan, re-plan and then plan again. We talk to people to m...
  • Not enough people clicking on your confirmation link? Try these four strategiesNot enough people clicking on your confirmation link? Try these four strategies
    When you send a confirmation email to people before they join your email list, not everyone is going to click on the link. But if the proportion of people who don’t confirm (don’t click on the conf...
  • 5 ways to incentivise visitors to become email subscribers from your website5 ways to incentivise visitors to become email subscribers from your website
    Do you offer a way for people to become an email subscriber on your website? If you do, are you incentivising it by offering additional value?

    If you answered no to either of those questions, you ...
  • What is an online sales funnel?What is an online sales funnel?
    You may be under the illusion that all you need is a website and it will magically start to get you more customers/clients for your business. An effective website is a good start, but it in itself ...
  • Which email provider should you use?Which email provider should you use?
    A friend emailed me recently and asked:

    If you could recommend any email marketing software that I could use to capture email addresses from a web form and then run email campaigns?

    A simple enou...