Systems Integration Consultant

I build smarter workflows that keep your business systems working together

Proven workflows combining integration, automation and AI — customised around your systems, processes and business rules.

Browse workflows Book an intro call

Blair Wadman

Is this you?

Your systems mostly work. It’s what happens between them that’s causing problems.

Information is being copied, exported or re-entered between systems.

You’ve got automations, but they need checking, fixing or workarounds to keep running.

A process spans several tools and nobody has a clear view of the whole workflow.

Customer, event or member data doesn’t reliably stay in sync.

Important handoffs still depend on spreadsheets, inboxes or someone remembering what happens next.

You know AI could help somewhere in the process — but aren’t sure where it would actually be useful.

Proven workflows

Proven workflow patterns I’ve built for clients before, customised around your systems and the way your business works.

Events

Event registration → CRM

Keep registrations, attendee changes and cancellations synchronised with your CRM and marketing systems.

Integration
Automation
Business rules

Often built with Bizzabo · Eventbrite · HubSpot · Salesforce · Make

See the workflow → Sales

Lead capture & routing

Capture enquiries, enrich and qualify them, update your CRM and get each lead to the right person or journey.

Integration
AI
Business rules

Often built with HubSpot · Salesforce · Slack · Make · Zapier

See the workflow → Marketing

Email marketing journeys

Move people into the right lists, segments and journeys based on what they do across your other systems.

Integration
Automation
Business rules

Often built with ActiveCampaign · Kit · Circle · Make · Zapier

See the workflow → Finance

Invoice generation

Turn approved data from your CRM, Airtable or project system into correctly generated invoices automatically.

Data transformation
Automation
Approval

Often built with Airtable · FreeAgent · Xero · Make

See the workflow → Membership

Membership onboarding & renewals

Keep member data, onboarding, renewals, communications and internal systems working together.

Integration
Automation
Business rules

Often built with Circle · Kit · Stripe · Make · Zapier

See the workflow → Reporting

Cross-system reporting

Bring information from multiple systems together so teams can see what is happening without manually rebuilding reports.

Integration
Data transformation

Often built with Airtable · Google Sheets · HubSpot · Stripe · Make

See the workflow →

Not sure which one fits, or doing something these don’t cover? Talk to me →

What goes into a workflow

A workflow is rarely one technology. Most of the work is deciding which part does what.

Deterministic automation

Use deterministic automation for predictable tasks.

Use AI where interpretation, classification, generation or reasoning is genuinely useful.

People

Use humans where judgement or approval is still appropriate.

Platforms I build with

I work across Make, Zapier, APIs and the systems they connect. I’m not tied to one platform — the workflow determines the right tool.

Make

Complex workflows, data transformation, API integrations and advanced Make scenarios

Certified Make Solution Partner

Make consultant →

Zapier

Business workflows, app integrations, custom logic and fixes for existing Zapier setups.

Zapier consultant →

And the systems they connect

Airtable
HubSpot
Salesforce
ActiveCampaign
Kit
Circle
Bizzabo
Stripe
FreeAgent
REST APIs & webhooks

Already using Make or Zapier? I also fix broken automations, extend existing scenarios and Zaps, and help with builds you’ve got stuck on. Make help →Zapier help →

How we can work together

Two ways in, depending on how clear the problem already is. Both end with a fixed price agreed before anything gets built.

Route 01

Know what you need?

Get a workflow from the library, customised to your business.

from £1,800per workflow

Pick the pattern that matches what you are trying to do. We scope it on an intro call, going through your systems, your data and the rules the workflow has to follow, and I build it around those.

How it works

01Pick the workflow that fits
02An intro call to scope it against your systems
03The data and business rules it has to follow
04Fixed price, quoted from that

Customised around your systems and the way your business works.

Browse workflows →

Route 02

Not sure what you need?

Start with a Systems Map.

£300the map

It starts with a 90 minute session on your systems and workflows. I map what actually happens now, find where the time is going, and work out what should happen instead. Afterwards I write it up: the whole thing in order, with the effort against each part.

What the map covers

01What is happening now
02What should happen
03What it takes to get there
04How many build days it needs

The map is yours to keep, whoever ends up building it.

About the Systems Map →

Both routes end the same way

The Build

Fixed price, quoted from the scope we agree. Days are booked and scheduled in advance. You know the total before anything starts.

14 day warranty

If something I built does not work as agreed, I fix it. No charge.

Already had something built, and it has stopped working? See the diagnosis hour →

Hi, I'm Blair

Most teams don't have a tool problem. They have a system problem.

I'm a systems integration consultant. I design and build the workflows that run between your systems, so the data moves on its own and the process holds together end to end.

I've spent the last two decades building this kind of thing. I work with a small number of clients at a time, so you get my full attention. Not a junior account manager and a project management tool you didn't ask for.

More about me →

Real workflow examples

The same patterns, running for real clients.

Event registration → CRM

Connecting Bizzabo and Acoustic for better event emails

Two systems that had no way of talking to each other. Registrations and check ins now move between them through the Acoustic API, on their own.

Real-timeregistration & check-in sync

Read case study →

Membership onboarding & renewals

Circle and ConvertKit: automating membership onboarding

The community platform and the email platform each held half the picture. Now they hand off to each other, right through to the paid upgrade.

100%free-to-paid upsell automated

Read case study →

Email marketing journeys

Tracking Zoom Webinar registrations with Make.com

Registration and attendance data was being exported and re-uploaded before every follow up. Now it flows into the email platform and drives the segmentation.

0manual effort, fully accurate

Read case study →

View all case studies →

What clients say.

Working with Blair was our favorite part of the service, because Blair is very knowledgeable, professional, organized, and is able to clearly explain the process of how to meet your goals to beginners and to those with advanced knowledge

Robin Brinson — Founder, LoveVue

Blair is a highly experienced developer who really understands how to apply technical skills to commercial advantage. He’s also a great guy and is able to communicate complex solutions in simple language.

Julie Toni — Marketing Director, Bauer Publishing

As soon as I think of automation, I think of Blair. He’s my go to automation guy.

Marc Jenkins — Founder, 16by9

Make your systems work together

Start with a conversation about what your systems are doing now, and what should happen instead.

Browse workflows Talk to me