By Blair Wadman. 5 minute read
Two weeks ago I had the absolute pleasure of attending the Life Time Value Conference (LTVConf) in Brighton, UK. LTVConf is a conference for people who are tired of trading time for money and want to move to a products business (or have already done so).
The day before the event, I attended a workshop hosted by Brennan Dunn on website/email personalisation, segmentation and automation. Brennan is the master of this stuff. It was a fantastic and very actionable workshop where Brennan talked us through a new way of constructing a funnel built around education.
The conference itself was a mix of great talks and great conversations with like minded people. The conversations took places around tables, in the foyer and in the after party. I love these sorts of conferences because they are full of bright, positive entrepreneurs who are doing inspiring and meaningful things. And there is a great mix of levels: some are starting out on their journey, some are established and everything in between. If all of this sounds interesting to you and you can make it to Brighton, UK, I strongly recommend you attend next year!
I have a huge list of take aways and some of them I will be implementing over the next few months. Here are the top 3 that stand out for me:
In order to help more people, I need to increase book sales. This will lead to more time to create free content (helping even ore people).
One way to get more book sales is through using personalisation and segmentation to deliver the right educational material to people based on where they're at and give them the option to go deeper with a book after they are fully engaged with the free educational content.
We can't always get everything right. Part of pushing forward is accepting that sometimes we will make mistakes. And when we make mistakes, we need to correct them and keep going. Keep creating, helping, teaching…. every day. Doing small things daily beats doing big things occasionally.
It is all to tempting to prioritise client work other product work. Client work pays now and product work pays in the future, if at all. My progress in building a product business has been seriously held back by accepting client work when I shouldn't have. Even when I have decided to focus on product work, slowly more and more client work creeps in and then takes over.
A few strategies were discussed in Julia Chanteray's talk to deal with this, including:
Recurring revenue is not the same as repeat revenue. Some recurring revenue makes the business more valuable and predictable cashflow (Stef Lewandowski and Thomas Smale)
Thank you Jonathan and Andy for putting on such a fabulous event, Brennan for his insightful and incredibly actionable workshop, all the speakers for their great insights, everyone at The Skiff for being so welcoming at the after party and to all the amazing attendees!