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How I build better automated workflows

Every Thursday, I break down one useful business workflow or automation idea.

I help founders, marketers and small teams get their operations under control and save valuable time. If you are curious about working with me, this is a good place to start. You'll get to know me and the work I do.

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Who it's for

This is for you if…

  • A business process crosses several systems and the handoffs between them are messy
  • You've already got automations, but they're fragile, incomplete or difficult to maintain
  • You're trying to work out how CRM, marketing, events, finance or other systems should fit together
  • You want to understand where AI genuinely improves a workflow, and where straightforward automation is better
  • You like seeing how real workflows are designed, including the edge cases and things that can go wrong
"
As soon as I think of automation, I think of Blair. He's my go-to automation guy.
MJ
Marc JenkinsFounder, 16by9
A recent issue

What lands in your inbox

From
Blair Wadman
Subject
How I schedule projects in Airtable
Date
1 October 2026

Many project management tools can schedule projects, and they often promise easier scheduling, but these can be clunky, expensive and more trouble than they’re worth.

A spreadsheet is another option, but it can quickly become fragile and labour-intensive.

Airtable bridges the gap between dedicated project management software and a basic spreadsheet. It’s a Swiss Army knife for business: flexible enough to handle many different tasks without becoming difficult to use.

Airtable can act as the central tool in your tech stack. It’s my business command centre. where I manage clients, projects, invoices, content and subscriptions.

For scheduling projects, that flexibility is particularly useful.

And fortunately, it actually is a simple and effective tool for scheduling projects.

I usually work with clients in sprints: short projects with a fixed duration and price but a flexible scope. A sprint might last a few days, one week or two weeks. The client and I agree on the duration and price in advance, then decide which priorities to tackle. A project may require one sprint or several.

Because sprints are a fixed time period, each sprint has a start date and an end date. In Airtable, I have the following fields:

  • Project
  • Client
  • Start Date
  • End Date

I can then add a calendar view that displays every sprint according to its start and end dates.

I can also add sprints directly from the calendar. When a client wants to book one, I can immediately check my availability and reserve the dates.

In this week’s video, I’ll show you how to build an Airtable calendar that makes scheduling client projects simple.

Visualise projects in the Airtable the calendar display. (6min 45 secs)

Please do let me know if you have any questions.

Written by

Blair Wadman

I design and build business workflows that connect CRM, marketing, events, membership, finance and other systems.

I use APIs, automation and AI where each makes sense, and many of the workflows I write about come directly from real client projects. Some of the systems I've built have been running in production for years.

Everything in this newsletter comes from that work, not from a content calendar.

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