It’s ok not to automate your emails

By Blair Wadman. 3 minute read

It’s been a while since I sent you an email, so I wanted to check in and let you know that I’m back and creating lots of new content to help you leverage email automation to better serve your audience.

And this week, I want to talk about something that you wouldn’t expect from an automation guy. In a world of ever increasing automation, you may be wondering if it’s still ok to send an email newsletter the old fashioned way - manually, as a broadcast.

I do love automation and it is a great way to create a high quality and consistent experience for your email subscribers, and give them more relevant content.

However, I do believe that not everything needs to be automated. And sometimes, automation is going to do more harm than good. This is especially true at the beginning when you are still figuring things out.

Take this very email that you are reading. It is not automated. I am sending you this manually as a broadcast email from ConvertKit.


Because I’m changing and focusing how I do business this year. As such, I’m building my list, changing my services and deciding how to serve you best. Some things will be automated for sure, but I want these newsletter emails to be live. This makes it possible for me to get your feedback week in week out, and respond to that feedback the following week. It will make future emails better for you, and allow me to serve you better.

So take it from an automation guy, don’t feel like every email you send needs to be automated. It’s perfectly fine, and often better, if you send manual newsletters.

Do you send newsletter emails manually? Or do you have an automated evergreen newsletter? Hit reply and let me know, I’d love to hear from you!

Updates from the blog this week:

I regularly publish articles on my website on leveraging email automation tools like ConvertKit to better serve your audience. Here is the latest from this week.

I’ve noticed a few people have issues with ConvertKit not sending emails in sequences when they expect. I’ve published a troubleshooting guide that walks through the main issues Sometimes you need to export your subscribers from ConvertKit, but it isn’t always obvious how. I’ve put together a how to guide to walk through the steps. Until next time,


p.s. this is not to say having some automation is a bad idea early on. There is still a lot of value in having some base level automation and building from there. More on that next week.

Blair Wadman

Email Automation Consultant