Notes

Reusing content in ConvertKit sequences with content snippets

Using ConvertKit means you are sending a lot of automated emails. These emails are in sequences and will drip out over weeks and months. But sometimes you need to send up to date information to sub...

Want to send more relevant broadcast emails? Use segments

You can send broadcast emails to everyone on your list. But what if you want to make them more relevant to the people receiving them? The short answer is use segments. First up what exactly is ...

New ConvertKit feature: restarting sequences

ConvertKit have just released a new feature that I know many, myself included, have been waiting a long time for the ability to send a subscriber through a sequence more than once. This means they...

Ensuring subscribers get new ConvertKit sequence emails

You’ve got a sequence (or are about to create one). You want to add new emails to the sequence. And you want to ensure that subscribers who have reached the end of the sequence don’t miss out on th...

How do I export all of my ConvertKit subscribers?

Sometimes you need to export all or a selection of your ConvertKit subscribers. There are a few reasons why you might want to export your subscribers, including: Importing them to another tool...

ConvertKit sequence not sending emails? A troubleshooting guide

So you’ve set up your automation, and you have subscribers going into your sequence. But for some reason, they aren’t receiving the sequence emails. This can be incredibly frustrating you’ve done ...

How to add existing subscribers to a ConvertKit sequence

You can automatically add subscribers to a sequence in ConvertKit by using either a visual automation, or an automation rule. You'd usually use a form submission, or the adding of a tag, as a t...

Using Pardot's form handlers with Drupal

Pardot comes with its own forms that you can embed on your site. But if you'd rather use your own forms, then you can do this by utilising form handlers. In this article, I'm going to walk ...

Creating internal links with RightMessage to personalise landing pages

RightMessage is an extremely powerful personalisation tool. By segmenting your audience, you can give people the content that is more relevant to their needs and interests. And you can personalise ...

How do I create a segment of warm subscribers in ConvertKit?

Your ConvertKit email list is going to have a mix of subscribers. Some are going to be engaged, some less so and some totally cold. Have you ever wanted to know who your really engaged subscribers ...

Got writer's block? Try focusing on answering people’s questions

Anyone who writes words will experience writer's block at one point or another. You’ll sit there, staring at a blank screen with a blinking cursor and you just don’t know what to write. The wor...

How to change the size of a ConvertKit form box

ConvertKit comes with some control over the presentation of forms, but it isn’t obvious how you can change the size of the form box. In this article, I’ll walk you through how you can change the fo...

How to add a modal triggered by a link in ConvertKit

Most sites on the web use simple call to actions with embedded forms that include a field for the reader to add their email address (if they have a call to action at all). But there is another way...

How do you use markdown with ConvertKit?

If you are anything like me, you love to write in markdown. And like me, no doubt you’ve realised that ConvertKit doesn’t support markdown! Fortunately, there is a simple work around that you can u...

Sending transactional emails in Drip

There are two main types of email, commercial and transactional. Commercial email is marketing and promotional email, and that includes sharing content from your website (e.g in a newsletter). Tran...

Need to send subscribers back to a Drip Workflow repeatedly? Use this simple Rule

Have you ever needed to send subscribers back to a Workflow after they exit it? This is a common requirement when you use a Drip workflow to send emails rather than campaigns. With campaigns, subsc...

Adding a ConvertKit landing page preview image for social media

When you share a ConvertKit landing page on a social media platform like LinkedIn, Facebook or Twitter, the platform will attempt to get a photo from the landing page and display it as a thumbnail....

Tag subscribers automatically when they sign up to your ConvertKit landing page

Have you ever wanted to tag people who sign up to a landing page, only to realise that it isn’t possible with the new ConvertKit landing page builder? Never fear because even though it isn’t in th...

When to use broadcasts and when to use sequences

Modern email marketing tools like ConvertKit and Drip provide two main ways to send emails, sequences and broadcasts. It's not always obvious when you should use a sequence, and when you should...

Guide to creating ConvertKit Landing Pages

Landing pages are one of the two main ways you can collect new ConvertKit subscribers (the other being forms). In this tutorial, you'll learn how to create your own ConvertKit landing page. St...

Growth experiments

There are a lot of smaller things that we can try in our business, yet we often find it completely overwhelming to get moving with them. We plan, replan and then plan again. We talk to people to ma...

How do you bulk delete subscribers in ConvertKit?

Sometimes you need to delete subscribers from ConvertKit. These could be subscribers that are no longer active, they are unconfirmed, or they no longer want to receive your emails. You can delete ...

What is the difference between Pardot’s static and dynamic lists?

In Pardot, lists are one of the two main methods for segmenting prospects (the other one being tags). Lists are used for sending emails to segments (groups of subscribers/prospects). There are two ...

Finding out why people didn’t buy your product with RightMessage

Most people who visit your product sales pages will not buy. That is a simple, if uncomfortable, truth. Unless your conversion rate is over 50%, the majority are going to walk away rather than buy ...

What is the difference between a sequence and an automation in ConvertKit?

Sequences and automations are two of the corner stones of ConvertKit. Using both effectively is critical to the success of your email marketing efforts. But what is the difference between them? Se...

Sending sequences emails immediately in ConvertKit

Have you ever needed to send an email to a new subscriber as soon as they sign up and add them to a sequence? You’ve might have tried adding subscribers to a sequence but the first email still isn...

Exclude subscribers in a ConvertKit sequence

One of the things that attracted me to ConvertKit is that it's built for professional bloggers and creators, and as such it has builtin features that I knew would make my life easier. And I'...

How to write in markdown and publish in Drip

If you are like me and write in markdown, you probably have a hard time going back to a rich text editor. All those buttons, all that time wasted! But unfortunately Drip doesn’t support markdown an...

Not enough people clicking on your confirmation link? Try these four strategies

When you send a confirmation email to people before they join your email list, not everyone is going to click on the link. But if the proportion of people who don’t confirm (don’t click on the conf...

LTVConf 2017

Two weeks ago I had the absolute pleasure of attending the Life Time Value Conference (LTVConf) in Brighton, UK. LTVConf is a conference for people who are tired of trading time for money and want ...

How do I style the Drip confirmation link?

I recently received the following question from a reader: How do I style the confirmation link in the confirmation email? I’d like to style it as a CTA button. By default in Drip, the link in...

Personalised call to actions in Drip emails

Most email newsletters that you’ll receive have the same call to action for all subscribers (or even no call to action at all), regardless of their status and position in the funnel. But that will ...

Drip content snippets

Using a marketing automation tool like Drip means you are sending a lot of automated emails. These emails are in campaigns and workflows and will drip out over weeks and months. But sometimes you n...

DYFConf

Last week I jumped on a short flight to Stockholm in Sweden, to attend Double Your Freelancing Conference EU (DYFConf). This was the first time Brennan Dunn, founder of Double Your Freelancing, has...

Write more consistently. Use Trello to manage your editorial calendar

Building an audience through content marketing and email marketing is a great way to generate more leads and new customers online. Over time, you can educate your audience, showcase your skills, at...

Who are you blogging for?

Blogging is an incredibly powerful business tool that can really help you grow your business over the long term. But often, when preparing to write for our blog, we can get caught up with who we sh...

To blog or not to blog

This is the question a lot of creative entrepreneurs have. Everyone seems to be doing it but you’ve got a business to run. Do you have enough time to add another recurring task to your todo list? A...

Educate, don't sell. An introduction to education based marketing

People don't like being sold to. Good advertisers know this and create adverts that blend into the environment. Subtle enough to appear as if they are not trying to sell to you. Marketing on t...

Focus on content over SEO or advertising

A lot of people focus on SEO (including keyword research, link building, competitor research), Adwords, Facebook advertising and a social media strategy to drive traffic to their website. These th...

Creating content that people like, trust and share

Writing content consistently is one of the best ways that you can increase your online profile and grow your business. Creating content that really helps your audience, will naturally be shared and...

Which email provider should you use?

A friend emailed me recently and asked: If you could recommend any email marketing software that I could use to capture email addresses from a web form and then run email campaigns? A simple enou...

The best conference I’ve been to - Microconf

Last week, I attended Microconf in Barcelona the best conference I have ever been to. Microconf bills itself as “the conference for selffunded startups”. This means that it is designed for people ...

Blog for your potential clients, not your peers

Some business owners and entrepreneurs get into blogging because they think blogging in itself will make them a lot of money. The business is all about the blog. So you set out to create the most p...

What is an online sales funnel?

You may be under the illusion that all you need is a website and it will magically start to get you more customers/clients for your business. An effective website is a good start, but it in itself ...

The 90 day writing challenge

Part of mastering anything is to take regular, consistent action. If you want to get fit, you exercise on a regular basis. Regular action not only helps you improve, it also helps form a habit. Wh...

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