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Blair Wadman

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Blair Wadman

Notes in progress

A growing collection of public notes on independent consulting business, writing, productivity, coding, automation, and more.

Hi, I’m Blair. I’m a developer and business automation consultant, based in London, UK. I run an independent automation and integration consultancy: Automation Sprints

Strategy

Why you need a strategy before buying a new website

16 June 201631 January 2024

Have you ever gone to a web designer and told them you want a new website? And has the web designer…

Read More Why you need a strategy before buying a new websiteContinue

Writing

To blog or not to blog

6 June 20163 July 2025

This is the question a lot of creative entrepreneurs have. Everyone seems to be doing it but you’ve got a business…

Read More To blog or not to blogContinue

Strategy

Educate, don’t sell: An introduction to education based marketing

16 May 201631 January 2024

People don’t like being sold to. Good advertisers know this and create adverts that blend into the environment. Subtle enough to…

Read More Educate, don’t sell: An introduction to education based marketingContinue

Strategy

Focus on content over SEO or advertising

24 April 201631 January 2024

A lot of people focus on SEO (including keyword research, link building, competitor research), Adwords, Facebook advertising and a social media…

Read More Focus on content over SEO or advertisingContinue

Productivity

Saving time with social media

28 September 201531 January 2024

Leveraging social media is one of the key methods to drive traffic and awareness of your website and business. And there…

Read More Saving time with social mediaContinue

Strategy

Multiple niche offerings – Do I create a second brand for a new offering?

25 September 201531 January 2024

If you have one niche offering for a defined market then you are likely to only need one website. But what…

Read More Multiple niche offerings – Do I create a second brand for a new offering?Continue

Writing

Creating content that people like, trust and share

24 September 201531 January 2024

Writing content consistently is one of the best ways that you can increase your online profile and grow your business. Creating…

Read More Creating content that people like, trust and shareContinue

Strategy

Letting your connections know about your website

15 September 201531 January 2024

There are a lot of methods to build traffic to your business website, such as SEO, content marketing and advertising. All…

Read More Letting your connections know about your websiteContinue

Conference

The best conference I’ve been to – Microconf

11 September 201531 January 2024

Last week, I attended Microconf in Barcelona – the best conference I have ever been to. Microconf bills itself as “the…

Read More The best conference I’ve been to – MicroconfContinue

Writing

Blog for your potential clients, not your peers

8 August 20153 July 2025

Some business owners and entrepreneurs get into blogging because they think blogging in itself will make them a lot of money….

Read More Blog for your potential clients, not your peersContinue

Marketing Automation

What is an online sales funnel?

23 April 201531 January 2024

You may be under the illusion that all you need is a website and it will magically start to get you…

Read More What is an online sales funnel?Continue

Launching

Build and launch a product in 10 days

10 March 201531 January 2024

Update 10 Oct 2015 – the product is live!! The product I created as part of this challenge, Developer to Author,…

Read More Build and launch a product in 10 daysContinue

Strategy

Leverage other websites to grow your own audience

9 January 201531 January 2024

A common misconception about websites is that if you have one, people will automatically find it. In truth, you need to…

Read More Leverage other websites to grow your own audienceContinue

Strategy

84% increase in conversion for email opt in call to action

13 December 201431 January 2024

I ran an A/B test to see if I could increase the conversion rate for the email sign up call to…

Read More 84% increase in conversion for email opt in call to actionContinue

Strategy

Tripled page views for BeFused

12 December 201431 January 2024

The Challenge BeFused is a site focused on teaching people about Drupal web development and includes a premium book which is…

Read More Tripled page views for BeFusedContinue

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Also at: Automation Sprints & BeFused

© 2025 Blair Wadman

  • About me
    • Now
    • Tools I use
    • Services
  • Work
    • Automation Consulting
    • Drupal Consulting