Email Automation for Services

Streamline your processes. Build your audience. Generate quality leads.

Most of the advice around email marketing automation is aimed at businesses who sell products (physical or digital). But providing services is entirely different to selling products. Using strategies designed for selling products isn’t going to work for service businesses.

Providing expertise driven services is all about relationships. Long term relationships. You’re going to want to make your expertise known to people in your market, let them get to know you, learn from you and ultimately trust you and your expertise. At some point along that journey, they’ll be ready to become a client.

I can help you develop a system that will:

  • attract quality potential clients
  • onboard them to your world
  • educate them and build trust over the long term
  • develop a feedback loop, where you are always getting feedback to improve your marketing
  • make them aware of your services (without being overly pushy)
  • following up when they show an interest in your services

Most websites have the same problem…

… they don’t deliver the quality leads that the business needs.

You might be focusing on getting more traffic through strategies like content marketing, social media and advertising. But your website is not doing its share of the work. You want your website to be turning traffic into quality leads, into customers and clients who are ready to buy.

Some problems you might be facing:

  • you have people visiting your website who don’t fill out an enquiry and never to return
  • you find yourself wasting a lot of time setting up initial calls with prospects, only to find that they aren’t a good fit for your services
  • you feel trapped having to sending an email newsletter each and every week, leaving you feeling like you are on a newsletter hamster wheel
  • you don’t have a reliable and consistent way to onboard new subscribers and make them feel welcome
  • the same emails get sent to everyone on your list, regardless of their interests or likelihood of buying your services

Or perhaps you aren’t setup at all

  • you know you should be leveraging email marketing and automation, but don’t know where to start and don’t have time to bur

If you relate to this, I can help.

I’ll turn your website into a complete sales funnel that converts more people into leads, increases the trust they have in you over time by educating them and preparing them to become clients.

The website and funnel will:

  • send relevant and timely emails and education to people
  • build trust with potential clients in both your expertise and your ability to help them
  • education them on how you work
  • save you from needing to speak to every prospect - you’ll only need to speak to the best prospects (those most likely to buy)

Schedule a free intro call

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How we can work together

Often the process for these sorts of projects is long and frustrating. You find a consultant you like but have to wait months before they are available. And then there is a lot of back and forth emails and calls, while they figure out what what to include and what to charge. The project then takes weeks or even months, with call after call. And then things drag on and on with shifting timescales, sucking the life out of you and your business.

I do things differently. Rather than working on big drawn-out projects, I work in short, focused, low-risk 1-day intensives where I’ll concentrate on delivering the highest impact changes for your business. You’ll get the changes you need quicker, so you can get back to business.

What you’ll get

Here is what you’ll get done in the intensive:

Initial setup

Setup a new ConvertKit account so it’s ready for to start collecting email addresses and sending emails.

New landing page and form

A new landing page designed to convert readers into email subscribers. New forms that can be embedded in your website and articles.

Automated onboarding

An automated process that onboards your new subcribers, lets them know what to expect and welcomes them to your brand.

Segmentation

A strategy on how you can simply segment your list, so that you are sending the right emails to the right people.

Upsell

Automatically upsell subscribers with your service (or product), and get intro call bookings on auto pilot.

The Process

Step 1: Intro call. We’ll jump on a quick 15-minute call to make sure this model is the right fit for you.

Step 2: Book your day. You book the day(s) that is right for you for the intensive.

Step 3: Questionaire I’ll send you a questionaire for you to complete. This will give me what I need to know to prepare for the strategy call.

Step 4: Strategy call. After I’ve been through your questionaire, we’ll jump on a 90-min strategy call. We’ll brainstorm together and draw up a blueprint for your email automation setup.

Step 5: Prep work. I’ll let you know what you need to do to prepare for the intensive and anything I’ll need from you for the start date.

Step 6: The Intensive. On the scheduled date, the intensive takes place. I’ll be entirely focused on your business during the intensive and I’ll build your email automation system. We’ll collaborate throughout the day via instant messenger to ensure you get exactly what you need.

Step 7: Training. A 60 minute session where I’ll train you on your new email automation system (ConvertKit), how it’s setup and how you can use it and get the most out of it.

Step 8: 30 day support. You’ll receive 30 days of complimentary email support to ask any questions you might have..

Why you’ll love working this way

  • Focus more on the high-impact changes and less on the stuff that doesn’t make a difference
  • Lots of collaboration during the intensive — plenty of opportunities to provide feedback with real-time changes
  • You’ll know the exact price of the intensive and when it will be booked in
  • It’s low risk. You aren’t committing to a big, long-winded project
  • Once the intensive is over, you can get back to business – no need work worry about a seemingly never-ending project running in the background
  • Dedicated day in which you can be available — no more back and forth for weeks or months

The Email Automation Intensive

  • Strategy call
  • Action-packed 1-day intensive dedicated to delivering the changes you need
  • System training
  • 30 days email support to answer your follow-up questions

Investment: $1200

Getting started

Book a quick 15 to 30-minute introductory call, and we’ll see if we’re a good fit and which option will be best for your situation.

Schedule a free intro call

I'd rather send you an email

Frequently asked questions

What if my project takes longer than expected?

I’ll do everything I can to ensure that the list of changes prioritized in the strategy call are completed in the 1-day intensive. If we realise that more time is needed, or if you’d like to add to the list, we can schedule another day or half day.

Can I book multiple days?

You sure can! If there are a lot of changes required, we can book in multiple days (normally 2-4 days). These can either be consecutive or with a break in between.

What if I want more changes after the intensive is complete?

The beauty of this model is that it is incredibly flexible. You can book additional intensives whenever you like to get changes made to your ConvertKit setup.

Who am I?

My name is Blair Wadman, and I’m a Email Automation Consultant. I’ve been leveraging email marketing and automation for my education business, BeFused, for over 8 years. I’m also a highly experienced Web Developer and Technical Lead who has worked with some world-leading brands, such as NBC Universal, Bauer Publishing, Haymarket Media Group, Gravity Global and Marketing Society. I’m a developer who understands the email marketing strategies you need, to save time and grow your business, and have the technical skills to implement them for you.

Why work with me?

You can think of me as someone highly technical who also gets email marketing strategies, and how to leverage them in ConvertKit. This means I can do things with ConvertKit that others can’t.

NEXT LEVEL. I’m both a developer and an email marketing consultant. Most consultants are one or the other. Being both means that I can work with you collaboratively to define an email marketing strategy for your business, and I have the technical skills to implement it and take it to the next level.

SAVE TIME & AVOID MISTAKES. It is not uncommon to try and set up your ConvertKit sequences, automations, and forms on your own. But often you’ll get stuck and waste a lot of precious time figuring things out. And even when you do figure it, you don’t know what you don’t know, so still might be making costly mistakes. I’ll help you save time and fast-track your setup and learning, giving you back time to focus on your business.

INDEPENDENT SOLO CONSULTANT. I’m not part of an agency and work with all of my clients one on one. I love my clients and genuinely want the best for them. You won’t need to speak to project managers, account managers or customer service reps.

EXPERIENCED CONSULTANT. I’ve been an independent consultant for 10 years and worked with a large variety of clients, across many sectors and from tiny to big companies.

I LOVE TO TEACH. My mission is to enable you to be more efficient and deepen your knowledge of ConvertKit and email marketing strategies. I don’t hold back in teaching what I know.

Getting started

Book a quick 15 to 30-minute introductory call, and we’ll see if we’re a good fit and which option will be best for your situation.

Schedule a free intro call

If you’d rather find out more via email first, simply fill in this form and I’ll get back to you asap.