Strategy

Why you need a strategy before buying a new website

Have you ever gone to a web designer and told them you want a new website?

And has the web designer obliged and started asking questions about the features you want included on the website?  

Multiple niche offerings - Do I create a second brand for a new offering?

If you have one niche offering for a defined market then you are likely to only need one website. But what happens if you have a second niche offering that is for a different market?

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