Your data, organised in Airtable.
I design, build and fix Airtable bases, automations and interfaces for marketing teams & founders, turning scattered spreadsheets into a single system your whole team can actually use.
Get startedWhat I do
Airtable, done properly
Airtable is powerful, but a base that started as a quick spreadsheet rarely stays tidy. Duplicated data, fields no one uses, and a structure that fights you every time your needs change — it adds up to a system you've outgrown.
That's where I come in. Whether you're starting from scratch or untangling something that's grown messy, I build Airtable bases that are reliable, understandable, and genuinely fit your business.
Airtable projects include
- Base design — tables, fields and linked records
- Automations to remove manual, repetitive work
- Interfaces and dashboards for your team
- Syncing data between Airtable and your other tools
- Reporting, rollups and views that surface what matters
- Restructuring and clean-up of a base that's grown messy
How we work together
Three ways to deliver your Airtable project
Every Airtable engagement is delivered through one of my three service offerings. Pick the format that fits — or get in touch and I'll help you choose.
Systemise one area of your marketing
A focused 4-week engagement to map, design and build your Airtable base and automations for one part of your operation.
Quick StartFast fixes & small builds
For a broken automation, a new view or interface, or an enhancement that needs doing without a full project.
1:1 Systems CoachingStrategy & clarity
For when you want a thinking partner to guide your own Airtable builds, not someone to do the building for you.
Why work with me
Six reasons clients choose me for Airtable
Airtable expertise
I know the platform deeply — data modelling, linked records, formulas, automations and interfaces that stay usable as you grow.
Developer background
A web developer past means I'm comfortable with APIs, webhooks, and the technical edges where no-code tools meet real systems.
Built around your business
I design bases that fit how you actually work, not a generic template bolted onto your processes.
Clear communication
I explain every decision plainly, so you understand what we've built and can maintain it yourself.
One-on-one
You work directly with me from start to finish — no account managers, no handoffs to a junior team member.
Practical builds
I'm honest about what automation can and can't do, and I won't over-engineer something that should stay simple.
Who I am
A developer who builds automations
I spent over six years helping small marketing teams and founders to streamline their operations through automation, CRM optimisation and connected marketing systems. Before that, I worked as a web developer and technical lead for major brands including NBC Universal, Bauer Publishing, and Haymarket Media Group.
That mix of developer background and hands-on marketing experience means I can tackle both the strategic and technical sides of Airtable — and explain every decision clearly so you understand what we've built together.
I work one-on-one with every client. There are no intermediaries, no account managers, no handoffs to a junior team member. When you work with me, you get me.
Years in marketing & automation
Years independent consulting
Previously worked with
Common questions
FAQ
Which service is right for me?
If you have a broken automation or a small build, start with a Quick Start. If you want a whole area of your business systemised, an Automation Sprint is the fit. If you'd rather build it yourself with guidance, book 1:1 Systems Coaching. Not sure? Get in touch and I'll point you to the right one.
Can you fix or restructure an existing Airtable base?
Yes. Bases that started simple and grew sprawling are common. A Quick Start is usually the best way to diagnose the structure, fix what's broken, and tidy what you already have.
Can Airtable connect to my other tools?
Yes. I regularly connect Airtable to other apps using its API, native integrations, or automation platforms like Make and Zapier — so data flows automatically instead of being copied by hand.
Do you only work in Airtable?
Airtable is one of my core platforms, but I also work with Make, Zapier, Salesforce, HubSpot, Zoom and others. If Airtable isn't the right tool for your problem, I'll tell you.
Let's figure out what you can systemise and automate.
Tell me a bit about your business and what's eating your time, and we'll work out the best path forward together.
Free discovery call
We start with a 30-minute call to understand your current workflow and where automation can make the biggest difference.
Quick turnaround
Most projects are scoped and delivered within 2–6 weeks. No endless timelines or drawn-out retainers.
You own everything
Every workflow we build is fully documented and handed over to you. No black boxes, no lock-in.
I typically respond within one business day.
Make your email marketing stack work as one.
A weekly newsletter (The Stack) for founders and marketing teams on email marketing, CRM, and the integrations that connect them. Written from real project work.