Case study

84% increase in conversion for email opt in call to action

I ran an A/B test to see if I could increase the conversion rate for the email sign up call to action on BeFused.com. The call to action is positioned at the bottom of each blog post.

Tripled page views for BeFused

BeFused is a site focused on teaching people about Drupal web development and includes a premium book which is available for sale on the site. While receiving a steady stream of relevant traffic, an increase would result in more email signups and more book sales and was critical for the commercial viability of the site.

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