Workflow automation & AI

I automate the work you're still doing manually

Copying data between two tools. Rebuilding the same report every month. Chasing the same approval through email. Stop burning time in endless manual work, and get your time and sanity back.

One client was downloading a CSV of webinar registrations every week and uploading it to their email platform. Now it just happens.

Blair Wadman Blair Wadman

Do these look familiar?

If you recognise two or three of these, there are hours you can get back.

01

Someone copies data from one tool into another, every week, by hand

02

The same information gets typed in twice, in two places

03

A report or a list gets rebuilt by hand every month

04

An approval or a handoff gets chased through email

05

An automation that worked stopped, and whoever built it has gone

06

A process that was fine at five people is held together with reminders at fifteen

There's a service for you

I leverage AI and automation tools like Zapier, Make and Claude to remove the repeative manual work and help you get your time and sanity back.

REQUEST ROUTE APPROVE NOTIFY DONE

01

Business Process Automation

The approvals and handoffs that currently move through email and reminders. I map how the work actually travels, then build the route so it moves itself. It tells you when something needs a human, and stays quiet the rest of the time.

SIGN-UP DAY 0 DAY 2 DAY 7 NO REPLY

02

Marketing Automation

Nurture sequences, campaign setup and follow up that currently need someone to remember them. I build the sequences and the rules that fire them, inside the platform you already pay for. Nobody has to remember to send the day seven email.

REGISTRATIONS YOUR LIST

03

Event Sync Automation

Registrations, check ins and attendance synced to your CRM or email provider without a single CSV.

Make WordPress HubSpot Salesforce Airtable ActiveCampaign Zapier YOUR SYSTEM in sync

04

System Integration

Two tools that do not talk to each other, so someone copies between them. I connect them properly, through their APIs, so the data moves on its own. When something does break, you hear about it rather than finding out weeks later.

How the work gets done

First I look at your current workflows and find where the biggest impact will be.

Systems Mapping Day

£800one day

One day, focused on your systems and workflows. I map what actually happens now, find where the time is going, and work out what should happen instead. By the end it is written down, in order, with the effort against each part.

Book a discovery call →

The written plan

  1. 01What is happening now
  2. 02What should happen
  3. 03What it takes to get there
  4. 04How many build days it needs

The plan is yours to keep, whoever ends up building it.

The Build

Fixed price, quoted from the plan. Days are booked and scheduled in advance. You know the total before anything starts.

14 day warranty

If something I built does not work as agreed, I fix it. No charge.

For an automation that was already built and has now stopped working.

It starts with a diagnosis hour, £150. At the end you get what broke, what it takes to fix, and a fixed price. The fix itself is then quoted as a fixed price, with the same 14 day warranty.

Book a diagnosis hour
Blair Wadman

Hi, I'm Blair

Most teams don't have a tool problem. They have a system problem.

I'm a systems and automation consultant. I think technology should work quietly in the background, so you can get on with the work that actually matters. I've spent the last two decades helping founders and small marketing teams build systems that are reliable and genuinely useful.

I work with a small number of clients at a time, so you get my full attention. Not a junior account manager and a project management tool you didn't ask for.

More about me →

Featured case studies

Event integration

Connecting Bizzabo and Acoustic for better event emails

A client moving from Mailchimp to Acoustic was moving event registrations and check ins by hand. Now the integration does it through the Acoustic API.

Real-timeregistration & check-in sync
Read case study →
Community integration

Circle and ConvertKit: automating membership onboarding

New members were being welcomed and chased manually across two platforms. Now Circle and ConvertKit hand off to each other, right through to the paid upgrade.

100%free-to-paid upsell automated
Read case study →
Event integration

Tracking Zoom Webinar registrations with Make.com

Registration and attendance data was being exported and re-uploaded every week for follow up. Now the full pipeline runs in Make.com.

0manual effort, fully accurate
Read case study →

Stop doing it manually

Start with a conversation about where the time is going, and what happens when you get it back.