Workflow automation & AI
Most teams don't have a tool problem. They have a system problem.
I'm a systems and automation consultant. I think technology should work quietly in the background, so you can get on with the work that actually matters
One client was downloading a CSV of webinar registrations every week and uploading it to their email platform. Now it just happens.
Blair Wadman If you recognise two or three of these, there are hours you can get back.
Someone copying data from one tool into another, every week, by hand
Typing the same information in twice, in two different places
Rebuilding a report or list by hand every month
Chasing an approval or a handoff through email
Stuck with an automation that has stopped working, and whoever built it has gone
Gone from an effective process with five people but is barely held together with reminders at fifteen
I remove the repetitive manual work and help you get your time and sanity back by leverage AI and automation tools like Zapier, Make and Claude.
01
You have better things to do than run your business processes manually. Invoice generation, proposal setup, employee onboarding, project management can all be largely automated. I map how the is work currently being done , then build the route so it can happen on auto pilot.
02
I build automated nurture sequences, sales sequences, campaign setup and follow ups. I connect your website to your email marketing platform so subscribers flow automatically. No more manual imports and campaigns.
03
Event registrations, check ins and attendance synced to your CRM or email provider without exporting and importing CSV files.
04
You have two tools that don’t talk to each other, so someone has to copy info between them. I connect them properly, through their APIs, so the data moves on its own. When something does break, you hear about it rather than finding out weeks later.
First I look at your current workflows and find where the biggest impact will be. I'll map out the solution, and then move onto the build itself.
One day, focused on your systems and workflows. I map what actually happens now, find where the time is going, and work out what should happen instead. By the end it is written down, in order, with the effort against each part.
Book a discovery call →The written plan
The plan is yours to keep, whoever ends up building it.
Fixed price, quoted from the plan. Days are booked and scheduled in advance. You know the total before anything starts.
14 day warranty
If something I built does not work as agreed, I fix it. No charge.
For an automation that was already built and has now stopped working.
It starts with a diagnosis hour, £150. At the end you get what broke, what it takes to fix, and a fixed price. The fix itself is then quoted as a fixed price, with the same 14 day warranty.
Book a diagnosis hour
Most teams don't have a tool problem. They have a system problem.
I'm a systems and automation consultant. I think technology should work quietly in the background, so you can get on with the work that actually matters. I've spent the last two decades helping founders and small marketing teams build systems that are reliable and genuinely useful.
I work with a small number of clients at a time, so you get my full attention. Not a junior account manager and a project management tool you didn't ask for.
More about me →A client moving from Mailchimp to Acoustic was moving event registrations and check ins by hand. Now the integration does it through the Acoustic API.
New members were being welcomed and chased manually across two platforms. Now Circle and ConvertKit hand off to each other, right through to the paid upgrade.
Registration and attendance data was being exported and re-uploaded every week for follow up. Now the full pipeline runs in Make.com.
Working with Blair was our favorite part of the service, because Blair is very knowledgeable, professional, organized, and is able to clearly explain the process of how to meet your goals to beginners and to those with advanced knowledge
Blair is a highly experienced developer who really understands how to apply technical skills to commercial advantage. He’s also a great guy and is able to communicate complex solutions in simple language.
As soon as I think of automation, I think of Blair. He’s my go to automation guy.
Start with a conversation about where the time is going, and what happens when you get it back.