Workflow automation & AI
Most teams don't have a tool problem. They have a system problem.
I'm a systems and automation consultant. I think technology should work quietly in the background, so you can get on with the work that actually matters
One client was downloading a CSV of webinar registrations every week and uploading it to their email platform. Now it just happens.
Blair Wadman If you recognise two or three of these, there are hours you can get back.
Someone copying data from one tool into another, every week, by hand
Typing the same information in twice, in two different places
Rebuilding a report or list by hand every month
Chasing an approval or a handoff through email
Stuck with an automation that has stopped working, and whoever built it has gone
Gone from an effective process with five people but is barely held together with reminders at fifteen
Four areas where I take the manual work off your plate. Usually with Zapier, Make, Airtable or Claude.
01
Invoice generation, proposal setup, onboarding, project management. I map how the work is being done now, then build the route so it happens on auto pilot.
See how it works →02
Nurture sequences, campaign setup and follow ups, with your website wired to your email platform. No more manual imports.
See how it works →03
Registrations, check ins and attendance synced to your CRM or email provider, without exporting and importing CSV files.
See how it works →04
Two tools that don’t talk to each other, connected properly through their APIs, so the data moves on its own and you hear about it when it breaks.
See how it works →I start with a Systems Map: what you run now, and what should happen instead. The build is quoted from it at a fixed price, so nothing gets built before you have seen the map.
It starts with a 90 minute session on your systems and workflows. I map what actually happens now, find where the time is going, and work out what should happen instead. Afterwards I write it up: the whole thing in order, with the effort against each part.
Book an intro call →What the map covers
The map is yours to keep, whoever ends up building it.
Fixed price, quoted from the map. Days are booked and scheduled in advance. You know the total before anything starts.
14 day warranty
If something I built does not work as agreed, I fix it. No charge.
Most teams don't have a tool problem. They have a system problem.
I'm a systems and automation consultant. I think technology should work quietly in the background, so you can get on with the work that actually matters. I've spent the last two decades helping founders and small marketing teams build systems that are reliable and genuinely useful.
I work with a small number of clients at a time, so you get my full attention. Not a junior account manager and a project management tool you didn't ask for.
More about me →A client moving from Mailchimp to Acoustic was moving event registrations and check ins by hand. Now the integration does it through the Acoustic API.
New members were being welcomed and chased manually across two platforms. Now Circle and ConvertKit hand off to each other, right through to the paid upgrade.
Registration and attendance data was being exported and re-uploaded every week for follow up. Now the full pipeline runs in Make.com.
Working with Blair was our favorite part of the service, because Blair is very knowledgeable, professional, organized, and is able to clearly explain the process of how to meet your goals to beginners and to those with advanced knowledge
Blair is a highly experienced developer who really understands how to apply technical skills to commercial advantage. He’s also a great guy and is able to communicate complex solutions in simple language.
As soon as I think of automation, I think of Blair. He’s my go to automation guy.
Start with a conversation about where the time is going, and what happens when you get it back.